Alumni Spotlight: Ruby Benson '09
Graduating from the creative and competitive programme of ‘Media, Information and Technoculture’ at Western University in 2013, Ruby Benson ’09, was conditioned to become a social media expert at an early age. At 25, Ruby became fully self-employed as a digital content creator for her Instagram platform, @ragsxruby. Through her work on Instagram, Ruby has collaborated with and produced content for brands such as: Off-White, Calvin Klein, Chanel, Gucci, Adidas, BMW MINI, and L’Oreal. Alongside content creation, Ruby’s expertise lays in brand management, creative direction and modelling.